With RTDs continuing to fly off shelves, the Spirit of Gallo is making another play in the category with a new brand from the New Amsterdam Vodka family: Wildcard.
“New Amsterdam Vodka is already a fan favorite,” says Spirit of Gallo Vice President Brandon Lieb. “The launch of Wildcard is a way to reach more consumers plus long-time New Amsterdam fans that are eager to try something flavorful and convenient this summer.”
The growth of the RTD category is well-documented. And while spirits-based RTDs are up in general, there is particular growth in the hard tea and lemonade space – up 34% in IRI-measured channels last year.
Wildcard aims to capture some of that interest, with three flavors: Original Hard Lemonade, Classic Hard Punch and Lemon Hard Tea. All 3 flavors are made with New Amsterdam Vodka and boast an ABV of 8%.