Entering the ready-to-drink category with a brand designed to toast female realness and relationships, the Spirit of Gallo and media company Betches have released the premixed canned cocktail Faux Pas™.
Each of the canned cocktails are crafted with vodka or tequila, gluten-free, made without artificial flavors. Faux Pas™ are available in four-pack cases featuring one of four flavors: Grapefruit & Orange Tequila Soda, Lemon & Mint Vodka Soda, Bartlett Pear Vodka Mule, and Spicy Mango Margarita. Each 250ml can is 150 calories and contains 8% alcohol by volume.
“With the unprecedented ready-to-drink category growth, it’s more challenging than ever for new brands to break through the clutter,” said Britt West, Vice President and General Manager of Spirit of Gallo. “That’s why we’re excited to bring a unique canned cocktail offering to the market that’s co-created, co-branded, and promoted by Betches. As we apply Gallo’s industry expertise to build the brand, we’re confident that Faux Pas™ will absolutely connect with women and over-deliver on quality and on taste.”
Faux Pas™ joins a broad lineup of Spirit of Gallo brands in the marketplace, including High Noon® Hard Seltzer and Pink Whitney® Vodka. However, this new RTD offering is looking to connect through the Betches community of more than 48 million members to become the only canned cocktail brand with a dedicated media platform.
“We’re excited to introduce Faux Pas™ to our audience because we made it specifically for them,” Jordana Abraham, co-founder and Chief Innovation Officer for Betches, said. “My co-founders, Aleen Dreksler and Sami Sage, and I are especially proud to create an alcoholic beverage that we feel appeals to women the way no other drink in the market does. We’re especially proud to have made a drink that celebrates female friendships grounded in realness and laughing together at our faux pas’.”