Spirit of Gallo Releases Heat Check, its First Ever Hot Pepper-Flavored Vodka, in Partnership with New Amsterdam Vodka and Hot Ones

Heat Check taps into a growing industry trend of spice–forward beverages while being backed by an award-winning vodka and acclaimed interview show.

Modesto, Calif., June 12, 2024 – Today, Spirit of Gallo announced the release of Heat Check, a new hot pepper-flavored vodka created in partnership with New Amsterdam Vodka and the groundbreaking  YouTube show Hot Ones hosted by Sean Evans. The new limited-edition offering is available now nationwide with an MSRP of $10.99 for a 750mL bottle, and an ABV of 35%.

 As the experts in smooth drinking and friendly competition, New Amsterdam identified Sean Evans as an expert in all things spice and the perfect partner to help create Heat Check. Offering a blend of hot pepper flavors from deep, earthy Serrano and Fresno to the fruity, bright notes of Habanero, Heat Check promises to add heat, depth, and complexity to any drink.

“At Spirit of Gallo, we believe in crafting innovative spirits that not only taste great, but also spark cultural conversations,” said Brandon Lieb, VP of Spirits at Gallo. “Heat Check invites drinkers to embrace the thrill of bold flavor, all with the stamp of approval from the discerning masters of spice in Sean Evans and the Hot Ones brand.”

To support the launch, Heat Check, a will have a suite of supporting content running on the Hot Ones/First We Feast platforms, including acting as the presenting sponsor of a Hot Ones episode this summer and pairing the spiciest spirit of the summer with Evans’ well-known rotation of hot questions and even hotter wings.

“Hot Ones is bringing the heat to fans yet again with the launch of Heat Check, a not-too-spicy, not-too-mild, but just right pepper-infused spirit in partnership with New Amsterdam Vodka,” said Hot Ones host Sean Evans. “I’m thrilled to invite spice lovers to see if they can handle the heat, from celebrating with a spicy shot, to poolside sipping on the official cocktail of summer, the Heat Check Spicy Scorched Lemonade.”

Heat Check can easily spice up classic cocktails like a Bloody Mary or Martini, a Heat Check signature cocktail like Sizzlin’ Sunrise or Cucumber Heat Wave, or be enjoyed on its own as a shot. More information on New Amsterdam Vodka, including where to find Heat Check, can be found on their website and on Instagram