The Spirit of Gallo believes that the cream always rises. Especially when it’s mixed with Mexican spices and Caribbean rum. That’s why the company has acquired Agave Loco, the parent company of fast-growing cream liqueur brand RumChata.
“We see tremendous potential with this acquisition to further innovate in the premium spirits space with unique consumer propositions, while continuing to add value to our wholesaler and customer partners,” said Britt West, Vice President and General Manager of Spirit of Gallo. “Opportunities like this are rare in the spirits industry and we are excited to add Rumchata to our expanding portfolio of noteworthy brands. We look forward to continuing to build brand awareness for Rumchata, while expanding its availability both in the US and internationally.”
In addition to RumChata, the acquisition includes the Tippy Cow and Holly Nog brands, as well as Midwest Custom Bottling, the Wisconsin-based facility which produces all three cream liqueurs.