The #1 Best Tasting Hard Seltzer* is expanding its portfolio with the biggest innovation since its inception: High Noon Tequila Seltzer. Made with real blanco tequila and real fruit juice, High Noon Tequila Seltzer means tequila-lovers can now enjoy a sessionable drink made with their preferred spirit.

“Tequila continues to gain momentum and is one of the fastest growing spirits in the market. We saw an opportunity to expand our offering and bring tequila fans a hard seltzer we know they’ll love,” said Britt West, SVP & General Manager of Spirit of Gallo.

High Noon Tequila Seltzer is available in four delicious flavors – Lime, Grapefruit, Passionfruit, and Strawberry. Each flavor contains 100 calories and is gluten-free with no added sugar. Available in an 8-Pack, the new line extension will be supported by a full 360º marketing campaign launching later this spring.

“The debut of the High Noon Tequila Seltzer 8-pack comes at a time where tequila enthusiasts are craving the opportunity to enjoy their favorite spirit without having to compromise on convenience or taste,” said West. “With tequila coming to the High Noon family, our sun continues to rise higher and shine brighter.”

* Source: The Tasting Panel, January 2021. Rated via blind tasting of industry professionals.